Branded Residences: A growing luxury trend

  • 11 months ago
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Branded Residences - Verdin Property

Branded Residences are a growing luxury trend around the globe and Marbella, indeed the whole of the Costa Del Sol, is certainly no exception. In our latest article, we take a look at some of the Branded Residences on offer, the benefits of this trend to residents and look at the amenities on offer to those purchasing in these developments.

So, what are Branded Residences, how did this concept start and what are the benefits to residents?

Branded residences refer to residential properties that are developed and marketed in collaboration with a well-known brand, typically from the luxury sector. These brands can be hotel chains, fashion labels, automobile manufacturers, or renowned designers. The trend of branded residences gained popularity in the early 2000s and has continued to grow since then.

The concept originated as a way for luxury brands to extend their presence and create additional revenue streams beyond their core products or services. By associating themselves with high-end residential developments, these brands can leverage their reputation, expertise, and design sensibilities to enhance the appeal and value of the properties.

Branded residences typically offer a range of amenities and services that distinguish them from conventional residential developments. The specific offerings may vary depending on the brand and the development.

Some common features include:

1. Design and Architecture: Branded residences often incorporate the design philosophy and aesthetic of the associated brand, resulting in unique and visually striking living spaces.

2. Quality and Craftsmanship: These properties usually emphasize high-quality construction materials, superior finishes, and meticulous attention to detail.

3. Exclusive Services: Residents of branded residences often enjoy access to a range of personalized services provided by the brand. This may include concierge services, housekeeping, valet parking, private dining, spa facilities, and wellness programs.

4. Brand Association: Living in a branded residence allows residents to align themselves with a prestigious brand, offering a sense of exclusivity and status.

5. Enhanced Facilities: Branded residences often feature exceptional amenities such as swimming pools, fitness centers, private clubs, landscaped gardens, and entertainment spaces.

6. Global Network: Some branded residences offer residents access to a network of properties around the world, allowing them to enjoy similar amenities and services when traveling to different destinations.

For developers, branded residences can be financially lucrative as the association with a renowned brand can command premium pricing and attract affluent buyers. Additionally, the brand’s involvement in the development process can ensure a higher level of quality and attention to detail.

Overall, branded residences provide a unique living experience that combines the cachet of a luxury brand with the comfort and convenience of a high-end residential property, making them highly desirable for discerning buyers seeking a prestigious and exclusive lifestyle.

Right, so now we know a bit more. Now let’s take a look at the ones on offer on the Costa Del Sol, Spain.

1. Epic Marbella by FENDI CASA

Epic Marbella
Epic Marbella on the Golden Mile of Marbella

In the heart of the Golden Mile, Epic Marbella is Europe’s first super-prime development in partnership with FENDI CASA. The gated community has three phases of homes whose level of quality and array of services bring a new style of luxury living to residents.

Amenities include a spa, gym and residents’ club. Combined with cutting-edge design, using the finest materials, and full concierge services, Epic Marbella by FENDI CASA is a truly one-off luxury development.

The project, which is divided into three phases, consists of a total of 74 properties, 56 of which have been designed by the renowned Italian interior design brand FENDI CASA. Within the properties, the client will find a wide catalogue of exclusive family villas, beautiful apartments and luxurious penthouses. All of them have between three and five bedrooms and their sizes range from 350m² to over 850m².

Prices from 2,950,000€ to 6,950,000€correct at the time of publishing, contact for specific requests.

Apartment interior example
Cozy living space in one of the Epic Marbella apartments

2. Elie Saab Villas

Elie Saab Villas Marbella
One of the exclusive villa facades of Elie Saab Villas Marbella

ELIE SAAB VILLAS MARBELLA is a collection of five exclusive luxury villas in a prestigious gated development next to Sierra Blanca, in the heart of Marbella’s Golden Mile. The development is located just above the city center, surrounded by lush greenery, and breathes tranquility as it is secluded from the hustle and bustle of the town, whilst having the best of Marbella life only a stone’s throw away.

The development focuses on the highest standards of luxury and comfort, with a special emphasis on the stunning green areas of the homes, which integrate perfectly with the natural richness of the surroundings. All the villas enjoy views of the sea, the mountains and the surrounding greenery and feature exclusive interiors designed by ELIE SAAB. The residential complex is equipped with the most advanced security system on the market, SuaCorp, providing peace of mind for its residents.

The ELIE SAAB community is distinguished for its high quality and environmentally friendly materials. In addition to these luxury specifications, each villa also includes a large fully finished basement with similar finishes to the home, including gym, sauna, Jacuzzi, multi-purpose rooms, three-car garage and laundry room.

Located a short drive from the centre of Marbella and the beach, 9 minutes from Puerto Banus and 40 minutes from Malaga International Airport, this is the most desirable location in Marbella, ideal for those looking for the ultimate Mediterranean lifestyle.

Prices from 9,400,000€ to 9,600,000€correct at the time of publishing, contact for specific requests.

Interior of Elie Saab Villas Marbella
The epitome of luxury in a modern environment

3. Karl Lagerfeld Villas

Karl Lagerfeld Villas Marbella
Live in a natural environment at Karl Lagerfeld Villas

KARL LAGERFELD VILLAS stems from Karl’s passion for architecture, interior design and also constantly pushing the envelope of innovation. The lifestyle-oriented environment harmoniously incorporates the local landscape through elevated architecture and a focus on sustainability. Natural construction materials allow the spaces to merge seamlessly with their surroundings, blurring the artistic boundaries of the homes’ interior and exterior design. The majestic plot of land is strategically located between the Penibaetic mountains and the breathtaking Mediterranean coastline, offering its residents an oasis of tranquility.

The five residences range from 1045 to 1385 square meters in size and are spread across four levels: basement, ground floor, first floor and an accessible rooftop. The ground floor is intentionally lower to enhance the experience of stepping into a private garden that sits harmoniously within the beautiful landscape. In a decorative nod to Karl Lagerfeld, the mix of black-and-white terrazzo and wood flows seamlessly from the outdoors into the interior, bringing concepts of inclusiveness and dualism to the ground floor level.

Each property features a generous private garden and sensational laguna pool linked to a private swimming pool. Each villa is accessible through a pedestrian entrance, reachable by a path dotted with pomegranate trees, in addition to a road-level, private driveway that leads directly into the basement with the parking lots.

Prices On Application

Five residences at Karl Lagerfeld
There are 5 exclusive residences at Karl Lagerfeld Villas

4. Marbella Design Hills

Marbella Design Hills
A luxury project is coming to the Golden Mile

Local developer Sierra Blanca Estates has announced a new luxury mega project called Marbella Design Hills.

The project will occupy an area of approximately 80,000 m2 located in Marbella’s prestigious Golden Mile, near two branded residence projects from the same developer, Epic Marbella by Fendi Casa and the highly publicised Karl Lagerfeld Villas announced in July last year.

The estimated investment for Marbella Design Hills is estimated to reach €250 million.

The project includes 70 “branded residences”, an 80 room 5-star luxury hotel, and also a beach club restaurant with an area of ​​2,000 square metres; in addition to a wide commercial boulevard and a public landscaped promenade area that plans to host the largest open-air art exhibition in southern Spain, according to the report.

“Marbella Design Hills represents the culmination of our transformative vision of the Golden Mile,” said Carlos Rodríguez, CEO of Sierra Blanca Estates, “A mixed project that will not only be a new focal point for private investment by future residents and international brands, but also a public space of enormous beauty and attraction for all citizens and visitors of Marbella. We want our municipality to be the next international phenomenon in the style of Miami’s Design District and Wynwood, that is our aspiration”.

The company has not yet revealed the name of the international brands which will be associated with the branded residences, nor what the name of the hotel operator will be.

Prices On Application

Luxury living in Marbella
The culmination of a transformative vision

5. Banyan Tree Residences

Banyan Tree Residences
The first foray into Spain for Banyan Tree Group

Banyan Tree Group, one of the world’s leading multi-branded independent hospitality groups, has signed an MOU with La Quinta Real Estate Group to open Angsana Real de la Quinta Benahavis Marbella resort and residences in 2026. Located in the charming Mediterranean town of Benahavis near Marbella, the development will include a hotel, branded residences, apartments and commercial spaces.

Perched at the top of a hill and nestled inside the 200-hectare Real de La Quinta residential community and biosphere reserve, Angsana Real de la Quinta Benahavis Marbella is a residential project that will command expansive views over the rolling hills below and the blue Alboran sea. The design – led by OBMI with interiors from MKV Design and landscaping by RSR Studio – celebrates and fosters togetherness among friends and family amid bright, airy interiors. Composed of clean lines and simple silhouettes, the architecture incorporates elegant brick wall patterns and stonework referencing local materials and building traditions.

In addition to 90 nature-integrated guestrooms and suites circling an oasis courtyard, the hotel will also feature three dining venues, including all-day dining, signature and pool bar and grill concepts; meeting spaces; spa and kids’ club; adult and family pools; and also a wedding amphitheater.

Branded residences, ranging from 97 to 151 square metres in size, are a carefully choreographed composition of light and space which, at the same time, serves the needs of a family lifestyle in a natural environment. Available in two- and three-bedroom configurations, Angsana residences will come with amenities such as a private courtyard, swimming pool, social spaces, parking, daily housekeeping and maintenance services.

Prices On Application

Banyan Tree at Real De La Quinta
An exclusive resort with superb views

6. Four Seasons Private Residences

Four Seasons Private Residences
Four Seasons Private Residences boasts an unbeatable location

This residential resort project close to the old town of Marbella will consist of a five star hotel, a number of private residences marketed under the luxury hotel brand Four Seasons, apartments and villas. Apart from its location next to the beach, residents will benefit from direct access to two beach clubs, various shops and restaurants.

Designed by the prize-winning architect Richard Meier, the site occupies a prime location in front of one of the top beaches along this coastline, and will offer views over this, and the mountains behind it. Guests will be able to rent the private residences for up to two months at a time, an option that is very appealing to the market in Russian and Arab visitors, and will help to maximise lettings all year round. Top restaurants will naturally be part of this project.

As well as luxury hotel accommodation in one hundred and thirty bedrooms, a series of private rental homes is planned, to appeal to the golfers who so love this coast. This selection, to be known as Private Residences Marbella, brings great investment opportunities for owners.

Prices On Application

Golfing paradise in Marbella
A golfers paradise close to Marbella town

Summary

So there we are, an introduction to Branded Residences and some of the current projects on the Costa Del Sol. As you can see, they are located in the most prestigious areas where prices are at a premium, facilities and amenities are plentiful and also importantly, properties are all valued similarly.

Services and amenities are the top motives behind the purchase of a branded residence, according to Knight Frank Global Buyer’s Survey 2021.

This research shows that buyers are typically willing to pay between 25% and 35% more for a branded residence comparable to a non-branded product.

More branded residences are on the way, for example the recent announcement of Tierra Viva from DarGlobal is in partnership with famous luxury car brand Lamborghini, so the growing luxury trend that is Branded Residences shows no signs of slowing down any time soon.

You can of course check out all our properties for sale, read our blogs and area guides and also contact us if you have any questions about Branded Residences, properties in general or what life is like on the Costa Del Sol. We are waiting for your call.

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