Marketing your home
As a specialist listing agency, we utilise only the very best marketing techniques, tailored to each individual property according to the sellers wishes.
A market leader with numerous exclusive property mandates that show the trust in our brand, we constantly set out to raise the bar.
We recognise that each property is different and tells its own story, which is why we use only the very best photographers and videographers for each property, enabling us to produce high-quality promotional materials every time.
Custom marketing solutions
Photography
The Verdin Property team have several highly skilled photographers that we use for our properties, each with their own skill sets and styles.
So whether you are looking for a crisp, Scandinavian style look or clean lines throughout, we have the very best professionals ready to capture the very essence of your home in print quality high definition. Additionally, drone shots, golden hour, blue hour and night-time photography can also be produced.
Architecturally focused and area focused photographs are also produced to showcase features of a particular property or area.
Videography
We also have a licensed drone pilot available to capture your property both inside and out as well as the surrounding area. Property listings that feature videos receive 60% more views online and often are able to sell quicker as an increasing number of property buyers, particularly among the younger age range are more used to watching a video than scrolling through photos. For this reason we always recommend when inspecting a new listing that the property be made ready for video.
We also produce social media ready video footage, such as Instagram reels which reach a wide audience across our various platforms. Here is one of the videos that was created by our videographer, who is also a licensed filmmaker.
Custom Branding
Our clients also receive custom property naming and branding. This allows a buyer to easily remember a property, not just recall that it appeared as ‘luxury villa in Marbella’.
Additionally, we as the listing agent are easily able to distinguish one property from another. We also use property branding to create custom websites for our clients that wish to utilize this service.
Custom property websites are offered to our clients as a special extra. This option has proved to be extremely popular, especially where the owners want to reach a larger audience. To see an example of a website created by our Creative Director, Tyler Verdin, for a villa in Elviria, branded as Villa Palmera, please click here.
Floor Plans
Floor Plans are becoming increasingly popular among buyers as they allow them to visualize a property and its dimensions before or after visiting.
Buyers can also see furniture positions which means they can work out whether a property has the space for their belongings and also how it can be re-configured to an exact style.
We have noticed that floor plans are especially popular for smaller properties such as apartments and also for renovation projects. When it comes to larger villas we find that although buyers like to see floor plans, they are less important if the property is not a project.
Read on to see how we also utilize virtual tours to go alongside floor plans.
Virtual Tours
With the advancements in digital technology and virtual realities such as the Metaverse, it is hardly surprising that real estate is following in the same footsteps. This applies as much to buyers as agents simply producing more digital content.
Especially following the Covid-19 pandemic we saw a surge in potential buyers asking for virtual viewings because they were unable to travel. For this reason we decided to produce virtual tours alongside videos, allowing our clients to preview properties as if they were there in person.
Some of our clients were even happy to purchase simply based off the tour, especially when combined with a video and also floor plans.
Open House
One of the best ways to get instant visibility of your property is via an Open House. These events are organized and coordinated by our Marketing Director with attendance strictly by prior RSVP so we can track exactly who is visiting.
Refreshments are provided during the event, which typically last for 3 hours. Depending on your property, its location and views, our open houses can be arranged for the morning, lunch-time or evening.
Both potential buyers and collaborating agencies attend our events. Security, shoe coverings and off-limits areas can also be established, depending on the property and its contents, we appreciate many owners have art collections, also watches and other fashion items or carpets they do not want to get dirty.
Property Portals
Property portals are a proven source of buyers for our company. We have been members of James Edition, ranked #1 on Google for many property related searches on the coast, for many years, as well as utilising other proven platforms such as Idealista.
Properties on these platforms receive plentiful visits every week/month and result in regular enquiries, which are then screened by our property advisors to ensure they are of good quality.
Recent sales through these platforms include a beautiful villa in Paraiso Alto, Benahavis, sold to an American family, as well as a villa in Puerto del Almendro, sold to Romanians.
Verdin Property Website
Of course, properties receive wide exposure via our own award winning website which, since it’s complete and extensive re-development and launch in January 2023 by our Marketing Director, has seen massive increases in visitor numbers and from a diverse range of countries.
The Verdin Property website also won in two categories at the International Property Awards 2023-24, in the categories of Best Real Estate Agency Website and Real Estate Consultancy Website for Spain.
For more details on our awards, presented to us at the gala event in London on June 27th 2023, please check out our Award Winners Blog.
Global Collaborations
As a specialist listing agency, we firmly believe in collaboration. We have an extensive database of renowned agencies, not just on the Costa del Sol, but globally.
We are also members of the innovative Advsr platform, where 20,000 of the best agencies share their properties, as well as being part of the AgentWise community, which is a who’s who of the worlds leading companies, such as Serhant and Knight Frank.
Last but not least, we also represent the Fine & Country brand on the Costa del Sol, which brings with it global advertising and an ever-increasing client base.