The Art of Home Staging: Maximise your Appeal

The Art of Home Staging - Verdin Property

Welcome to our latest blog, which is the art of home staging. As a high end real estate firm in Marbella, we work with the best properties and designers, so we know what it takes to maximise your appeal when it comes to selling. Join us for an in-depth look at the art of home staging.



What is home staging and why is it important when selling a property?

Home staging is the process of preparing a property for sale by strategically arranging and decorating it to appeal to potential buyers. It involves creating a welcoming and visually appealing environment that allows buyers to envision themselves living in the space. The goal of home staging is to highlight the property’s best features, minimisWhen it comes to staging different areas of a property, there are several effective tips and techniques that can help maximize its appeal to potential buyers.

Let’s start with the living room. One important aspect is to declutter the space and create a clean and inviting atmosphere. Remove any personal items, excess furniture, and unnecessary decorations. Arrange the furniture in a way that promotes conversation and flow. Use neutral colors and add some tasteful accessories, such as throw pillows or a vase of fresh flowers, to add warmth and character to the room.e any flaws, and create a positive first impression. By showcasing the property in its best light, home staging can significantly increase its perceived value and attract more potential buyers.

Casa Kalo - Marbella Golden Mile
Home staging can make or break a property. In this property, a renovated penthouse on Marbella’s Golden Mile, you can see a clean design that is visually appealing.

How can property owners in Marbella maximise the appeal of their property through staging?

Property owners in Marbella can maximise the appeal of their property through staging by first decluttering and depersonalising the space. This involves removing personal items, excess furniture, and any unnecessary clutter to create a clean and spacious environment. By doing so, potential buyers can envision themselves living in the space and are not distracted by personal belongings or a crowded layout.

Another way to maximise the appeal of a property through staging is by enhancing the curb appeal. This involves improving the exterior of the property, such as the landscaping, painting the exterior where possible and ensuring the entrance is welcoming. First impressions are crucial, and a well-maintained and visually appealing exterior can greatly impact a buyer’s perception of the property.

Choosing the right furniture and arranging it strategically is also key in staging a property. Property owners in Marbella should consider using furniture that complements the style and size of the space. Additionally, arranging furniture in a way that highlights the functionality and flow of each room can help potential buyers envision themselves living in the property. It is important to create a balance between a welcoming and lived-in feel, while still allowing enough space for buyers to navigate and visualise their own belongings.

Lighting plays a significant role in staging a property. Vendors should maximise natural light by opening curtains and blinds, and ensuring windows are clean. Additionally, using appropriate artificial lighting, such as lamps and spotlights, can create a warm and inviting atmosphere. Well-lit spaces tend to appear larger and more appealing to potential buyers.

Lastly, adding finishing touches and creating a welcoming ambiance can greatly enhance the appeal of a property. This can be achieved through the use of fresh flowers, scented candles, and tasteful decor. Paying attention to details, such as ensuring the property is clean and well-maintained, can make a significant difference in how buyers perceive the overall appeal of the property.

Cabo 402, beachfront apartment in Estepona
Simple elements and a neutral colour palette appeal to a wider range of prospective purchasers, as shown in this elegant beachfront apartment on the New Golden Mile

What are some effective tips and techniques for staging different areas of a property?

When it comes to staging different areas of a property, there are several effective tips and techniques that can help maximise its appeal to potential buyers. Let’s start with the living room. One important aspect is to declutter the space and create a clean and inviting atmosphere. Remove any personal items, excess furniture, and unnecessary decorations. Arrange the furniture in a way that promotes conversation and flow. Use neutral colors and add some tasteful accessories, such as throw pillows or a vase of fresh flowers, to add warmth and character to the room.

Moving on to the kitchen, it is essential to showcase its functionality and cleanliness as this one of the 3 main areas of a home that can make or break it for a prospective purchaser. Clear off the countertops and organise the cabinets to create a sense of spaciousness. Consider updating outdated fixtures or appliances if necessary. Display some attractive cookware or utensils to give the kitchen a lived-in feel. Lighting is also crucial, so make sure to let in as much natural light as possible and add some well-placed artificial lighting to highlight key areas, such as the countertop or the dining area.

Next, let’s focus on the bedrooms. The goal here is to create a serene and relaxing environment. Start by decluttering and depersonalising the space. Make the bed with fresh linens and add some decorative pillows or a throw blanket to make it look inviting. Remove any excessive furniture to make the room appear more spacious. Consider adding some soft lighting, such as bedside lamps or wall sconces, to create a cosy ambiance. Finally, make sure the wardrobes or walk-in closets are organised and not overflowing with clothes.

Lastly, don’t forget about the outdoor areas. Curb appeal is crucial in attracting potential buyers. Make sure the front of the property is well-maintained, with landscaped gardens or tidy communal areas where applicable, and maybe some potted plants or flowers to add color. Clean and declutter any outdoor living spaces, such as patios or balconies. Arrange some outdoor furniture to create a welcoming and comfortable atmosphere. Consider adding some outdoor lighting to highlight the best features of the space, especially if you plan to show the property in the evening.

In conclusion, staging different areas of a property requires attention to detail and a focus on creating a welcoming and appealing atmosphere. By decluttering, organising and adding tasteful touches, you can showcase the best features of each area and help potential buyers envision themselves living in the space. Remember, the goal is to create a neutral and inviting environment that allows buyers to imagine themselves making the property their own.

Decluttered living space in Villa Zero, Marbella
Minimalist and de-cluttered spaces can make rooms appear bigger, always a big plus for buyers. Shown is part of the living room of Villa Zero on Marbella’s Golden Mile.

DIY staging or get a professional

When it comes to home staging, property owners in Marbella have two options: DIY staging or hiring a professional. Both approaches have their pros and cons, and the decision ultimately depends on various factors such as time, budget, and expertise. Let’s explore the advantages and disadvantages of each option to help you make an informed choice.

DIY staging can be a cost-effective solution for property owners who have the time, creativity, and willingness to put in the effort. By taking on the staging process yourself, you have complete control over the design and can tailor it to your specific taste and style. DIY staging also allows you to save money that would otherwise be spent on hiring a professional stager. However, it’s important to note that DIY staging requires a certain level of skill and knowledge in interior design and real estate marketing to achieve the desired results.

On the other hand, hiring a professional home stager can bring a wealth of expertise and experience to the table. These professionals have an eye for detail and know exactly how to highlight the best features of your property while minimising any flaws. They have access to a wide range of furniture, accessories and decor items that can transform your home into a showpiece. Additionally, professional stagers have a deep understanding of the local market and buyer preferences, which can significantly increase the chances of selling your property quickly and at a higher price.

However, it’s important to consider the cost of hiring a professional stager. Their fees can vary depending on the size and condition of your property, as well as the extent of the staging required. For some property owners, the investment in a professional stager may be well worth it, considering the potential return on investment. It’s also worth noting that professional stagers can save you time and stress by handling all aspects of the staging process, from furniture rental to arranging and styling the space.

In conclusion, the decision between DIY staging and hiring a professional ultimately depends on your individual circumstances. If you have the time, skills, and creativity, DIY staging can be a rewarding and cost-effective option. However, if you want to maximise the appeal of your property and ensure a successful sale, hiring a professional home stager can provide you with the expertise and resources needed to achieve outstanding results. Consider your budget, time constraints, and desired outcome before making a decision.

Terrace of Penthouse One, Puente Romano
Remember to pay attention to exterior spaces such as terraces and also the lighting aspect. Shown is the terrace of Penthouse One in Puente Romano at night.

Some relevant statistics

  • Staged homes sell 73% faster than non-staged homes.
  • Staged homes can sell for up to 20% more than non-staged homes.
  • The return on investment for home staging can be as high as 586%, depending on various factors.

Conclusion

When it comes to the art of home staging, it certainly seems to be worth the time and investment necessary. After all, it could be the difference between getting a successful sale or sitting on the market whilst your competitors sell their properties first. However, it’s all down to you. But whatever you do, make sure it’s done well.

You also need to make sure you hire the best real estate company to sell your home and that is where Verdin Property come in. Be sure to take a look at how we market properties for sale and make your choice after reading the full list of services we provide.

real Estate

© Verdin Property 2024. All Rights Reserved. Website by Verdin Digital

Compare listings

Compare