When it comes to listing properties for sale or for rent, the first thing you have to realize is the vast number of agents that are out there, of which Verdin Property is one of the best known in Marbella. Most are not our direct competitors as we work in a very specific market and catchment area however with many properties being multi-listed, you have to stand out from the crowd.
We have adapted, improved and also completely re-invented our marketing strategies over the years and whilst we strive to keep breaking new ground in our efforts, we are now at a stage, after many years may we add, that our strategies are consistently appealing to our clients, they want to have our company on board as their listing agent.
One of the main advantages of our marketing is that a property can be ready and listed online within a week, so there is minimal delay in getting visibility to your property.
So, without further ado, lets jump straight into our marketing services.
WHAT WE OFFER
Our company only uses the very best professionals to curate high end quality materials that are tailored to each property, be it 1 million euros or 10 million euros. The services that we offer as standard include professional photography that undergoes a rigorous re-touching process to ensure every image is the best it can be, 4K cinematic drone footage of the property and surrounding area, floor plans which are an essential part of any buyers toolkit and also a 3D virtual tour, allowing any prospective buyer to access a property as if they were there in person. The camera can hide a multitude of sins as they say but a virtual tour can not.
If you want a more in-depth look at our services, be sure to read on.
TABLE OF CONTENTS
PROFESSIONAL PHOTOGRAPHY
The Verdin Property team have several photographers that we use for our properties, each with their own skill sets and styles. So whether you are looking for a crisp, Scandinavian style look or clean lines throughout, we have the very best professionals ready to capture the very essence of your home in print quality high definition. Additionally, drone shots, golden hour, blue hour and night-time photography can also be produced. Below you can see various examples of our photographers work in different properties. Featured work by Delta Force Vision and Maria Christiansson.
4K VIDEO PRODUCTION
We also have a licensed drone pilot available to capture your property both inside and out as well as the surrounding area. Property listings that feature videos receive 60% more views online and often are able to sell quicker as an increasing number of property buyers, particularly among the younger age range are more used to watching a video than scrolling through photos. For this reason we always recommend when inspecting a new listing that the property be made ready for video.
We also produce social media ready video footage, such as Instagram reels which reach a wide audience across our various platforms. Below is one of the videos that was created by our videographer, who is also a licensed filmmaker.
PROPERTY BRANDING
Our clients also receive custom property naming and branding. This allows a buyer to easily remember a property, not just recall that it appeared as ‘luxury villa in Marbella’. Additionally, we as the listing agent are easily able to distinguish one property from another which is vital when we handle up to 100 directly listed properties at a time. We also use property branding to create custom websites for our clients that wish to utilize this service.
CUSTOM WEBSITE
Custom property websites are also offered to our clients as a special extra. This option has proved to be extremely popular, especially with high value properties where the owners want to reach a more specific audience that may not feature on our own client database. Below is an example of a website created by our Marketing Director Tyler Verdin for a modern villa in Rio Real, branded as Villa Flora.
FLOOR PLANS
Floor Plans are becoming increasingly popular among buyers as they allow them to visualize a property and its dimensions before or after visiting. Buyers can also see furniture positions which means they can work out whether a property has the space for their belongings and also how it can be re-configured to an exact style. Read on to see how we also utilize virtual tours to go alongside floor plans.
3D VIRTUAL TOUR
With the advancements in digital technology and virtual realities such as the Metaverse, it is hardly surprising that real estate is following in the same footsteps. This applies as much to buyers as agents simply producing more digital content. Especially following the Covid-19 pandemic we saw a surge in potential buyers asking for virtual viewings because they were unable to travel. For this reason we decided to produce virtual tours alongside videos, allowing our clients to preview properties as if they were there in person.
Some of our clients were even happy to purchase simply based off the tour, especially when combined with a video and also floor plans. Below you can take a look at the virtual tour created for Casa Tausa, a front-line golf villa with sea views in Rio Real.
OPEN HOUSE EVENT
One of the best ways to get instant visibility of your property is via an open house. These events are organized and coordinated by our Marketing Director with attendance strictly by prior RSVP so we can track exactly who is visiting. Refreshments are provided during the event, which typically last for 3 hours. Depending on your property, its location and views, our open houses can be arranged for the morning, lunch-time or evening. Both potential buyers and collaborating agencies attend our events. Security, shoe coverings and off-limits areas can also be established, depending on the property and its contents, we appreciate many owners have art collections, also watches and other fashion items or carpets they do not want to get dirty.
INTERNET AND SOCIAL MEDIA MARKETING
We have dedicated databases of both clients and real estate collaborators. These enable us to promote properties to a wide audience alongside our internet marketing. In order to reach the most viable audience possible, Verdin Property are elite members of James Edition and Abode2 (the leading property magazine in the world on Google) as well as being the owners of Luxuria Lifestyle Spain, which is ranked number 1 on Google for all luxury magazines in Spain.
Of course, properties receive wide exposure via our own website which, since it’s complete and extensive re-development and launch in January 2023 by our Marketing Director, has seen massive increases in visitor numbers and from a diverse range of countries.
SUMMARY
So there you have it. We are always seeking to showcase our marketing services and how we produce them to new customers so if you have a property you are looking to sell or rent out over the upcoming summer period, do not hesitate to contact us!
Additionally, if you are looking to buy a property this year, let us know your requirements via the form on our ‘For Buyers‘ page and we will get in touch with you. You may also benefit from our recent blog outlining the buying process.
